loader image
8 Must-Have Tools for Content Writers

Jul 23, 2022 | Popular

MW Studios colored-spread
Mawhi Steley

One of the biggest challenges digital marketers face is how to set themselves apart in a world that is over-saturated with digital marketing content. It is a broad field, including attracting your market through search platforms, social media, emails, and more.

What is content marketing?

The goal of content marketing is to reach potential customers through the use of content. It is a strategy that focuses on creating value for customers, rather than just giving them a sales pitch.

Content can include articles, blogs, images, infographics, podcasts, webinars, and videos, which will help attract customers and encourage them to spend time on your site. It’s usually published on a website, then it will be promoted through social media, email marketing, search engine optimization, or even PPC campaigns.

When someone hears about your business, the first thing they’ll do is search on Google or head to your active social media pages to learn more. That means, your online presence is vital. Maintaining this can be time-consuming, but digital marketing software can help make your content look good and relevant.

Hiring content marketing experts is the best way to take your content to the next level.  

For content writers, these digital marketing tools are software solutions designed to streamline and automate different aspects of marketing by maximizing online technology. The aim is to save time, produce quality, and make content easier to manage.

8 must-have tools for content marketing

1. Narrato

One of the most important tools for content marketing is a tool that can help you create and manage your content. Narrato is a workspace for content creation, collaboration & workflow management platform that brings all your content processes and people at one place. It’s pretty cool.

2. Insta Text

InstaText is a user-friendly writing and editing tool that helps you rewrite your text perceived as a professional. This platform improves styling and word choices, corrects grammatical errors, and enriches your content to make it more readable and understandable. It also shows how the new and improved version differs from the source text.

3. Jenni AI

Jenni is the best writing assistant ever, saving you countless times in writing and ideation. It’s your Artificial Intelligence (AI) auto-writing application that does the writing for you. All you have to do is give it a title and a few phrases, then you’ll have a blog in a minute. It’s crazy!

4. Quillbot

Quillbot is a paraphrasing website that rewrites everything as plagiarism-free text. This is super reliable when you’re working on different styles. It also checks your grammar and sentence construction creatively.

5. Canva

More and more people are consuming online content through their mobile devices, so it’s important you have the right tools to create and share visual content. Everyone’s design tool that lets you generate attractive images for online marketing, with no need for graphic design experience. With a drag-and-drop function and a catalog of icons, shapes, and fonts, it’s easy to create your own images, logos, presentations, and charts.

6. Pexels

An awesome website that lets you download high-quality stock images for all your work and personal projects. Their huge database of high-resolution images can be used by anyone. It has a great interface and search button so it’s easier to find photos for your content keywords.

We’re on the platform, too. You can download photos for free on our Pexels account.

7. Photoroom

An insane tool for removing your image background. Simply drag and drop your photo then it’s magic! This online background remover app is free and so easy to use. This is good for social media posts showcasing products and catalogs.

8. SEMrush

Personally, SEMrush is my OG tool. It’s an all-encompassing toolkit that includes social media marketing, traffic measurement, keyword research, and SEO. It provides templates and tips for content development, providing hundreds of ideas based on a general theme and frequently asked topics.


In terms of marketing technology adoption, many content marketers are still lagging behind. For some, it is due to a lack of funds while for others it is a lack of awareness. There are a number of great tools out there being added and improved every day for content marketing, so be sure to explore them for digital marketing is an ever-changing field.

Find what works best for you and help you build a stronger content marketing strategy. With the right tools, you’ll be well on your way to creating amazing content for your audience.

Get in touch! Follow @mnwstudios for more tips on productivity and digital marketing.

Related postsView all posts ⟶
Why Branding is More About Storytelling

Why Branding is More About Storytelling

Every big idea, every legendary brand, begins as a story. The story is sometimes deeply entwined with the personal story of the founder/owner, but the brand’s story is a distinctive story all in itself. If you don’t know the story, if you haven’t spent time thinking...

What is Branding and Why it’s Important

What is Branding and Why it’s Important

Purpose, consistency, and emotional connection. Those three are the main elements in building a brand that will be used for marketing strategy. Branding often is seen as confusing or not important to top-level executives because it’s difficult for them to see the...