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Creating a strong brand identity is a key component of launching a new business. A well-crafted brand identity can help your business stand out from the competition, build trust with customers, and leave a lasting impression that drives sales and growth. This...
All businesses have a brand, whether it was deliberately built leading up to its brand or simply developed over time as it continues to grow. The secret to creating a memorable brand successfully is having consistency. People fall in love with brands, and when...
Working in an office isn't always the most efficient or effective way to do things, with long and crowded commutes, distracting surroundings, and competing schedules. For all of these reasons, remote work was a growing trend prior to the pandemic, and the last few...
There are people who do creative work, and then there are leaders in the creative industry whose work is guided by a clear sense of purpose. Benj Billones of Schild Studios belongs to the latter. "I have always thought I had an entrepreneurial spirit. When I was...
When the term "branding" is initially mentioned, it is typically associated with a brand's visual representation, such as its logo, colours, typefaces, and design styles. Many brands fail to recognize that branding also refers to how a brand is able to communicate...
One of the biggest challenges digital marketers face is how to set themselves apart in a world that is over-saturated with digital marketing content. It is a broad field, including attracting your market through search platforms, social media, emails, and more. What...