One of the biggest challenges digital marketers face is how to set themselves apart in a world that is over-saturated with digital marketing content. It is a broad field, including attracting your market through search platforms, social media, emails, and more. What...
Every big idea, every legendary brand, begins as a story. The story is sometimes deeply entwined with the personal story of the founder/owner, but the brand’s story is a distinctive story all in itself. If you don’t know the story, if you haven’t spent time thinking...
Purpose, consistency, and emotional connection. Those three are the main elements in building a brand that will be used for marketing strategy. Branding often is seen as confusing or not important to top-level executives because it’s difficult for them to see the...
