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How Can Digital PR Improve a Brand’s Presence?

How Can Digital PR Improve a Brand’s Presence?

Building a brand and establishing its presence is a task that can’t be done overnight. Being the top of mind name for what you offer requires the creation of a strong brand identity and strategy and the use of various marketing techniques to make you known to...
Why Branding is More About Storytelling

Why Branding is More About Storytelling

Every big idea, every legendary brand, begins as a story. The story is sometimes deeply entwined with the personal story of the founder/owner, but the brand’s story is a distinctive story all in itself. If you don’t know the story, if you haven’t spent time thinking...
What is Branding and Why it’s Important

What is Branding and Why it’s Important

Purpose, consistency, and emotional connection. Those three are the main elements in building a brand that will be used for marketing strategy. Branding often is seen as confusing or not important to top-level executives because it’s difficult for them to see the...