When we first entered Assembly Hall, it was teeming with positive energy. Several couples and groups of three were chatting and working comfortably in the back of the café, where a green-tinted wall accented the smooth, wooden interiors. Baristas paced behind the...
Building a brand and establishing its presence is a task that can’t be done overnight. Being the top-of-mind name for what you offer requires the creation of a strong brand identity and strategy and the use of various marketing techniques to make you known to...
Every big idea, every legendary brand, begins as a story. The story is sometimes deeply entwined with the personal story of the founder/owner, but the brand’s story is a distinctive story all in itself. If you don’t know the story, if you haven’t spent time thinking...
Purpose, consistency, and emotional connection. Those three are the main elements in building a brand that will be used for marketing strategy. Branding often is seen as confusing or not important to top-level executives because it’s difficult for them to see the...
