by Mawhi Steley | Oct 23, 2021 | Popular, Recent
Every big idea, every legendary brand, begins as a story. The story is sometimes deeply entwined with the personal story of the founder/owner, but the brand’s story is a distinctive story all in itself. If you don’t know the story, if you haven’t spent time thinking...
by M/W Studios | Sep 6, 2021 | Popular, Recent
Purpose, consistency, and emotional connection. Those three are the main elements in building a brand that will be used for marketing strategy. Branding often is seen as confusing or not important to top-level executives because it’s difficult for them to see the...
