All businesses have a brand, whether it was deliberately built leading up to its brand or simply developed over time as it continues to grow. The secret to creating a memorable brand successfully is having consistency. People fall in love with brands, and when...
There are people who do creative work, and then there are leaders in the creative industry whose work is guided by a clear sense of purpose. Benj Billones of Schild Studios belongs to the latter. “I have always thought I had an entrepreneurial spirit. When...
When the term “branding” is initially mentioned, it is typically associated with a brand’s visual representation, such as its logo, colours, typefaces, and design styles. Many brands fail to recognize that branding also refers to how a brand is able...
When we first entered Assembly Hall, it was teeming with positive energy. Several couples and groups of three were chatting and working comfortably in the back of the café, where a green-tinted wall accented the smooth, wooden interiors. Baristas paced behind the...
Building a brand and establishing its presence is a task that can’t be done overnight. Being the top-of-mind name for what you offer requires the creation of a strong brand identity and strategy and the use of various marketing techniques to make you known to...
