There are people who do creative work, and then there are leaders in the creative industry whose work is guided by a clear sense of purpose. Benj Billones of Schild Studios belongs to the latter. “I have always thought I had an entrepreneurial spirit. When...
When the term “branding” is initially mentioned, it is typically associated with a brand’s visual representation, such as its logo, colours, typefaces, and design styles. Many brands fail to recognize that branding also refers to how a brand is able...
When we first entered Assembly Hall, it was teeming with positive energy. Several couples and groups of three were chatting and working comfortably in the back of the café, where a green-tinted wall accented the smooth, wooden interiors. Baristas paced behind the...
Building a brand and establishing its presence is a task that can’t be done overnight. Being the top-of-mind name for what you offer requires the creation of a strong brand identity and strategy and the use of various marketing techniques to make you known to...
Every big idea, every legendary brand, begins as a story. The story is sometimes deeply entwined with the personal story of the founder/owner, but the brand’s story is a distinctive story all in itself. If you don’t know the story, if you haven’t spent time thinking...
Purpose, consistency, and emotional connection. Those three are the main elements in building a brand that will be used for marketing strategy. Branding often is seen as confusing or not important to top-level executives because it’s difficult for them to see the...
